#digital publishers

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Practical Ecommerce
1 month ago
Marketing

BGR Media Founder on AI Upeaval

BGR, a tech-focused media company, was founded in 2006 as Boy Genius Report by Jonathan Geller and acquired by Penske Media in 2010.
The company has faced challenges with search rankings due to the rise of low-quality AI content impacting their organic traffic and business. [ more ]
Digiday
6 months ago
Marketing

Publishers double down on events heading into 2024

Digital publishers are turning to events to generate revenue amid declining referral traffic and ad revenue.
Publishers are reorienting their advertising strategies towards experiential and premium content, moving away from traditional display ads.
Events offer smaller digital publishers a unique business model to attract advertisers and maintain revenue flow. [ more ]
Digiday
2 months ago
Online marketing

Q4's stasis provided a launchpad for publishers' Q1 advertising businesses

Overall stabilized growth in Q4 2023 for digital publishers' advertising businesses.
Average deal size in Q4 was highest of the year but down 7% year over year due to last-minute deals. [ more ]
Digiday
2 months ago
Media industry

Media Briefing: Publishers say Q1 is 'off like a rocket' after a lousy 2023

Ad revenue in Q1 2024 is up compared to last year, indicating a positive trend.
Despite a challenging 2023, digital publishers are experiencing significant increases in ad sales in Q1 2024. [ more ]
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